xiaomi once low price highest features in India this Chinese company which sold the highest number of smart phones in India and passed Apple and Samsung now why has it suddenly left behind How did the company grow why was the company supported xioami which had a 30% market share in the number one position in the Indian smartphone business until 2020 why has it now fallen to only 16% market share in this time I am going to tell you the reasons behind the growth of the xiaomi company in India and now their business is falling behind. China in 2010 A person named Regen from xiaomi founded a software company called xiaomi with the intention of making a user entered design that can work better than Android. 14 This miui invented by them offers more features than Android but Android is not beat but finally in 2011 Xiaomi company entered the hardware business for the first time which means that until then Xiaomi company which only made software for smart phones started making smart phones directly from 2011 but in the market The business model of xiaomi company is very different compared to the existing big companies like apple samsung and hawaii For example a big problem in Apple and Samsung phones is that we spend more money on its brand value than the features in Apple phones and Samsung too the money we pay has no real relationship with the product they provide so Xiaomi is the first time to observe this gap in the market. Entered the market with a unit concept of value for money product and launched a phone.
It is Mi One phone, this phone has become a huge success in China the reason is that Mi 1 phone looks like the same to same iPhone, so many people who want to buy iPhone, Mi phone creates an alternative for the poor and middle class people and cashes their demand. Mi Phone is also known as the Apple of China. Xiaomi started in 2010 and has grown rapidly to become the largest mobile manufacturing company in China by 2013. But let’s see the business strategies implemented by Xiaomi. Xiaomi company offers their phones at a lower price than all other companies phones in the market by offering more features with quality but here you may have a doubt that how can they offer all the features at such a low price the logic is do not you understand the brand value and profit margin Samsung phones cost 50 rupees to make but that company charges 90 to 95 including brand value and profit margin taking 23% profit and without adding brand value to the phone price it is almost the same price as the price of making the phone to the customer of Xiaomi company. The phone is affordable so because of this on an average if a Samsung phone is priced at 15,000 a Mi phone with the same features will cost 800 to 9,000. Every single customer has noticed this very practically. Xiaomi company tries to provide us with phones with more futures at very low prices. Xiaomi company which owns 80% of the smartphone business in small till 2013 is the second largest smartphone market in the world in 2014.
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However, even though Xiaomi has entered the Indian market if Samsung and Apple companies are competing in the premium segment in India, then in the lower price segment Micromax Carbon Cellcon and Rava are competing with local brands. But if you see here, even in India in 2014 time there are not many companies that make value for money products so Xiaomi company has applied the same strategy applied in China that is if any company in India wants to be successful quickly do you know what is the secret for it it should make value for money products. Money does not mean chief products like naptol and not costly products like Apple. If you give a regional product for 10000 to 15000 spent by the customer the business will grow very fast because 80% of Indians also buy more budget mobiles so many companies like Ola do target and do business. Xiaomi Ola scooters, companies like Dmart have gained a lot of success and market share. In 2014 Xiaomi started selling their products in the Indian market with a unique strategy. Do you know that many companies are increasing the cost of their products to maintain their physical stores so the Xiaomi company has noticed this, instead of opening their physical stores in India while searching for mobile phones on Flipkart and Amazon Show Me Phone appears in front of them and only sell them online. The brand has expanded. According to the Indian government rules if any company imports their phones to India they will get a lot of importance on them. If they just make raw materials and assemble them in India without directly importing the phones.
Then the government will give a lot of tax benefits to those companies. So xiaomi is one of the big companies that have used this opportunity to start assembly plans in India and reduce the import duty so this also helped a lot to reduce the phones of this company. If it found that there is a high demand, immediately the xioami company will find the phones with the same futures and design the phone accordingly in such a way that the performance and futures are all good. The advantage is that the xioami company easily cashes in every small opportunity that comes in the market and also because this company launches more mobile phones the old stock is also left but the xioami company is very smart by creating offers like flash scene limited time offer and special discount and Fomo old hymn as well. It is very simple to give offers and clear it. Famo means fear of missing out that is when hearing words like limited offers it creates a feeling to the customer that he is missing out on something valuable and makes the customer buy that product. This is called famo or hunger marketing. The same strategy is now being followed by One Plus and Oppo companies so xioami company which entered the Indian market in 2014 surpassed the previous Samsung company in 2018 and in just four years Xiaomi has become Indias largest smartphone manufacturer. Moreover from 2018 to 2020 the Indian smartphone is a single handed smartphone. Ruled the market
But unfortunately suddenly from last two years swami company has lost more than 50% of their market share in India if you want to understand this look at this example xioami company which is in number one position with almost 28% market share in Indian smart phone market in 2020 will be 28% share in 2020 year 2021. Only 24 percent has decreased similarly if we see in 2022 this company has decreased to senior 20 percent so if we realize that the demand of this company will decrease by four percent every year so if we look at half of 2023 that is six months then this company will own only 16% share based on this we have to realize that We must realize that this company will definitely lose its market chairman. On the other hand at the same time companies like Samsung and Vivo have overtaken Xiaomi and taken the top position in the market. Xioami company which once studied the Indian market completely and turned on value for money production is in a top position but now their market is slow.
Now let us see what is the reason behind this the number one demand for premium segment phones is once Apple phones were only owned by rich people or rich people that is Bandulo Maha but only four to five phones were expensive phones but in recent times if you look at Instagram and Facebook Because of this, even intermediate students want to buy only iPhones without giving a second option to their parents. Everyone is showing more interest in iPhones or premium segment phones like students, employees youth. From 2015 to 2021, there was a high demand for phones launched in the 50,000 price segment in India and during this time, companies like Oppo Realme but exclusively focused on this market and made phones. But now this has changed after 2020 we can see that the sales of Apple company which manufactures premium phones is double but the sales of xiaomi company which manufactures budget phones has dropped from 30% to 16% So this is the time to Xiaomi company
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