A man who worked as a waiter in a canteen for a salary of just 90 rupees per month is doing a business of 4 thousand crore rupees today, would you believe it Listen carefully. A man worked hard for years and established a company worth 1000 crore rupees but suddenly a foreign company came and bought this small company for 4,000 crore. Offered means four times more money than the existing value so comment below what would you do if you are in this particular situation because a person in Gujarat rejected the offer do you know the result to the extent that even the offer given by that foreign company was exceeded in just five years The Indian company has grown but what company do you think I am talking about Balaji Wafers, 95% of the people watching this video have not even heard the name of this company but remember this in the future this Balaji business is going to give strong competition to the big international companies like Lace and Kurkur and it Completely Madin India But in this video how did Chandu Boy Virani grow from working as a canteen waiter in a movie theater to establishing Balaji Vapers one of the largest snack making companies in India today what are the business strategies and life lessons he used to grow going to say In 1972 a man named Ranji Bai Virani was a farmer in a place called Jamnagar in Gujarat. He had three sons and the income from agriculture was not enough.
This family was suffering from poverty. One year there was a severe drought in Gujarat. Not even a grain crop was harvested in the farm. Ranji Bai Virani did not have anything to do. The farm was sold and along with the 20,000 that Namma received the family responsibilities were also handed over to his three sons. Those three sons Chandu Bhai Virani, Bikubhai Virani and Kanubhai Virani brothers took the 20,000 given by their father and left their hometown and went to a place called Rajkot to start a business selling agricultural fertilizers and tools. They started but unfortunately drought came again in those areas and the crops did not grow properly. Even though these brothers started the fertilizer business failed. Moreover the 20000 given by their father was also lost. So the three brothers also came to the situation of standing empty handed again. The final is still to be done or even if Chandu Boy is 15 years old. While looking for Virani he got a job as a canteen waiter in a nearby theater called Astron Cinemas, so the younger brother left my cousin with his parents and the other two brothers started working there. After working as waiters, sweepers and movie poster boys in the same canteen for a few years. The first opportunity for these three brothers to grow a step higher in their lives is that the owner of the canteen where they are working is unable to run the canteen so these three brothers are given a contract to run the canteen for one thousand rupees per month
However, Virani Brothers wanted to maintain this opportunity and started selling not only food items but also different snack items to attract customers in that canteen. So thinking that this is the right time Chandu Boy Virani invested ten thousand and established a kitchen to prepare snacks in a small space behind the house where he is renting so the snacks prepared there are sold to the cinema theater where he is working as well as schools hostels and small start ups around the area. Berani Brothers who are in a situation where they do not even know to what extent the demand for the potato chips they are making has increased in many places in Gujarat however with the intention of creating enough supply to meet the demand for their chips in the market they took a risk in 1989 and placed a cabbage loan in a bank in Gujarat. The factory was built in those days it was the biggest food processing factory in Gujarat but now they have a manufacturing factory as well. In 1992 three brothers together registered Balaji Snacks with the company name Balaji Vapors Private Limited but here you need to know one thing that is in recent times a Many investors and venture capital are coming to invest in that business where the business idea has a small success but it was not like 1980. If you have an idea either you believe in your idea and give a bank loan or you have to sell everything you have and start a business yourself think how risky the situation will be critical
So finally in 1992 this company entered the market for the first time under the name of Balaji Vapors and had to compete with international companies. But if you want to understand how Balaji Vapors became Shashtian who competed with such big companies look at the business and marketing strategy implemented by Chandu Bhai Virani. If you can do it for your product and its quality the customers will see it so until 1989 chandu Boy Virani who cut potatoes with his hands and made chips has been investing his profit from time to time on advance missionary to capture the demand in the market. It is very difficult for you to balance it with the labor poles and if your product is produced by an automated missionary on the one hand the human will be reduced the quantity and most importantly the taste will also be correct because if you want to go beyond the technology like lace and kurukure companies surely they too must adopt advanced technology. Diversifications of product are needed because companies like lace and kurkure have more customers so they have more flowers and products so if they want more customers we have to supply suitable foot to the customers Shyam noticed that along with coffee snacks biscuits puffs and samosas too. They give snacks in the form of snacks so what is happening is that four times more customers are coming than Ram shop but the point here is that although Ram and Shyam are doing the same business, Shyam has more variety of food items so it can attract more customers followed
After the business got good success in Gujarat, they made potato chips and difference me items and slowly expanded their business to states like Rajasthan Madhya Pradesh and Maharashtra. The reason is that every single person in different states is used to different flowers and they prepare biryani accordingly so Chandu Boy Virani has implemented exactly the same strategy that is even if he makes potato chips he cannot sell them the same in all states. But in the state where they want to sell, they do research and find out in advance what kind of flavor people like the most and add spices and flowers accordingly and launch their product in that particular state and do you know what the result is do you understand because they already know So just one potato chips today supplies 47 types of snacks in 50 different colors and think how many customers it covers. People are already accustomed to their snack quality and taste but the only compliant quantity for lace company’s chips in India is that the packet is big enough to look at, but the chips are very small, so this point is not only the quality but also the quantity has been increased. Balaji stores have more chips than laces if packets are taken, which definitely attracts customers. Because they are solving the customer and the directors of this company are also saying very boldly that they are marketing that no one can offer the quality and quality of the chips they are offering in India at a lower price than theirs, so Balaji Business Company is becoming slow and studious, but when 2014 comes it is one of the best in Western India. The largest snack manufacturing company has grown to generate revenue of around 1000 crores a year. Gari has been offered 4000 crores to sell his company. The reason for this is that Balaji’s offers are to compete with big companies like Kurkure Lace and Pink and make it in foreign countries as well. The main objective
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