Any company that has grown to a great level in this world the reason why those who have changed the history they have risen to that level is not only the quality products and services that they have made and provided because there are many companies that are making good quality and still do not have proper recognition but do you know what is the reason Marketing is how good your product is. No how well you market it to send it to the customers will change the shape of your business, but why am I telling you about this now Red Bull is the energy drink made by this company, although we have never tested it but we know this name very well. Compared to them, it is not so tasty and there are not many flowers, but this company is in the number one position in the world in the energy drink market, but the business lesson that the actual company teaches us is that even if you do not have the best quality you can make your company number one but it needs marketing, when we don’t have money marketing. How to do and how to do marketing when you have money If you know the company business model you will understand very clearly whether a company should market their product or their brand. Today I am going to tell you the greatness of genius marketing A man named Chelia Yuvidya was born in a poor family that reared ducks in Thailand. Due to the poor condition of his family he stopped his studies in the middle of his studies and went to Thailand Capital Ena Bank where he joined the sales force in a pharmaceutical company.
He started a small pharma company, that is TC Pharmaceuticals so even in this company they used to sell antibiotic medicine imported from abroad but in the 1960s pharma companies in Japan started manufacturing and selling energy tonic and they became very successful in Japan. So Chelia noticed this and imported it and sold it under the name of her company but it was also successful for her so finally seeing the demand for energy drinks in the market Chelia decided to make an energy drink herself but many companies in the market are already supplying this energy traffic but their The prices are very high which means that no one except the rich people who work hard can buy and drink them but in fact energy drink is mostly needed by those who work hard so Chelia noticed that in order to compete with the companies in the present market a low price can be bought so that hard working people can buy and drink it daily. He wanted to make an energy drink and for that he took all the energy drinks in the market and decoded their formulas and added additional flowers and sugar to them and finally he made a new energy drink. The same crossing gang took samples of energy drinks made by Chelia and gave them to some hardworking construction workers and lorry drivers for free and promoted that it would give a person instant energy after drinking it. This drink does not contain any of the newly invented chemicals to boost energy.
It only contains sugar water and B vitamins along with some artificial flowers and preservatives. Started drinking It became a huge success within a few days of starting the business. But this is where Chelia has implemented a marketing strategy for the first time to surpass its competitor companies and become number one that is until now energy drinks were only known as a tonic found in medical shops but Chelia did not promote its catering as an energy tonic like everyone else as a separate brand. How was he promoted Boxing is very famous in Thailandbso he promoted his brand in that event by doing a boxing competition so what happened to all the customers, if they see all the energy drinks available in the market in medical shops, they see them as a separate brand to the surrounding countries. also exported but at the same time a man named Chelia entered the business and because of him Krating which was a small energy drink in Thailand became the largest energy company in the world today but how did all this happen because he worked continuously in the same company for many years even though he was working as a marketing director in the company. He got interested in his job and was thinking of doing something new. Since he had been working continuously in the same company for many years, he got interested in his job and was thinking of doing something new. At the same time he came to Thailand to meet a client on the company work.
He was very attracted to it because at that time the concept of energy drink did not exist in western countries. Because at that time there was no concept of energy drink in the western countries, together they established a new company in 1984 which is Red Bull but instead of launching Red Bull directly in the European market, before that they took samples of the drink and gave it to some customers but none of the customers who took those samples liked the drink. I did not like it so anyway Redmi has made some changes in its test and flower to succeed in the market but actually the reason for the success of that drink in the market is not its test but the marketing strategy they have implemented behind it. It was very difficult to elevate their product from its competitors and made it a premium product, that is, the energy drink that was filled in plastic bottles until then was packaged in aluminum foil to give it a premium look and added the tagline Red Bull Give Wings. Or normal is decided not only by its looks but also by its price. So that’s why red bull price is increased once and for all if you notice here all this is done only for marketing because to increase the price of that drink they did not add any new ingredients in it only to elevate it in front of other products they marketed it as a premium product, do you understand the strategy Number 2 Creating Elevation means a Brahmin creating something unknown to everyone so that it is known to everyone Finally in 1987 they launched their Red Bull as a premium energy drink in Austria
But actually they did not have money to advertise the drink on TV or in newspapers so with the little money they had they created an illusion among customers, like bars, restaurants, pubs. Like movie theaters and convention halls where there are a lot of people, the Red Bull company used to throw their drinks by the roadside and wherever they fell. But if you want to see what will happen to this let us see. People in Europe have never seen this red bull cancel. First I they want to know what it is. Then the people who saw the cancel are all drinking so they are also drinking those drinks. They started but the truth is that they were thrown to make them drink so now do you understand This is not only how the red bull company created an elevation and knocked down their customers but also selected some beautiful girls in colleges and gave them drinks along with some money and directed the students in their college campus drinking them. Targeting the youth and promoting the products wherever they go people started drinking them because they want us to drink them. Let me tell you a similar example. In fact, even though those shoes are not good to look at everyone is using them so we think it is a fashion trend. So then it will not work automatically now do you understand the power of marketing So finally the marketing topics implemented by the Redmi company worked well and more drinks were sold than they thought but because they spent all the money they had on marketing no matter how much sales this company got in the initial days. They did not get any profit. But here you need to know one important thing that if a company gets a loss then that company will be closed in the future, because in the initial days many companies spend more money than their income in order to overcome the competition and become number one in the market.
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