In the recent time Samsung Apple LG and other similar companies are playing a lot in the global electronics market but if you go back ten thousand the company sony but the present company falls behind in the electronics and home appliances business but it has almost disappeared in the mobile phone market but what is the real reason for this today iPhones as the youth buys more and sees it as a status symbol Sony mobiles used to have the same demand but Sony which is so crazed is back now sony which was once the market king has lost its market share today due to what wrong decisions it has made. I am going to tell you today that in 1946 master people together started a small electronic shop in the area of Shirokia in Japan one of them could repair electronics and make new items the other could do business initially they both did business in that small electronic shop by repairing radios and electrical equipment for a few days after doing that business both of them decided to use the knowledge and experience in that business and make it on their own and they made an electric rice cooker.
But actually even if the rice cooker they made was not successful in the market it gave them a belief that they can do their own business and then this company was the first of its kind made a tape recorder but it also failed at that time so instead of making things on our own it was decided to take a contract with an electrical company for a few days and supply them with things an agreement was made this time they have become very successful not only in the radio market but also in the American market but the point here is that this company which was running as a small electrical shop became successful in the American market and now they need recognition the company was run under the name Tokyo but this is still not understood by anyone except the people in Japan no one can pronounce it so easily so the founders of this company noticed this and created a company brand name so that people of all countries in the world can pronounce it easily that is Sony. In 1955 this company launched a pocket size radio that is Sony TR63
At that time this radio attracted many customers around the world and made Sony a good name internationally then in 1979 the TPS L2 vacan launched by Sony created a revolution and created a revolution at that time this made more craze so the founders of Sony company noticed this and expanded the business of this company to different sectors like flight TV radios music players cameras CD players video cameras so here one important thing that you need to notice is that whenever a particular product is successful in the market most of the customers have the same quality and features The same Sony company also did this from 1980 to mid 2001. expressing how the quality of the products manufactured by this company did not change but due to their focus on difference sectors in a short period of time they were not able to take the right decisions and because of that the Sony company which was once remembered as quality went by It has been slowly losing its share in the market but there are many reasons for this let us see now the number one innovation is that Sony company is already trying
To become number one by 2017 companies like Samsung and Apple are already trying to become number one. In 2011 Apple company used advanced technology and launched their first portable music player iPod which beat the Bachman sales launched by Sony company and turned a few crore music lovers in the world in a very short time but it is not only in Sony company music players business but also in many products Sony company research and development on advanced technology due to not focusing much on it the sector is slowly losing its business for example in the year 2000 most of the people in the world used only film cameras but at that time digital cameras came and created a new trend in the market so actually Sony company captured the digital camera market. It was only a matter of time to become the number one in that sector but at that time the management of Sony Company used such speed and effect to make 50 percentage of the digital camera segment today and became the top company in the world.
But in the later period Sony cameras gained popularity but could not become the number one in the camera business reason number 2 product placement companies like Apple and Samsung have been launching new products in accordance with the changing times and their products in a different price range to attract more customers they started launching it but Sony company did not do that which means that although the quality of Sony company product is generally good not everyone could buy it due to their high price so companies like Samsung and LG have been slowly encroaching on Sony business by offering value for money products at low prices by targeting such people but how it happened is that Samsung LG companies divided the customers into pure middle class and premium sign and targeted the customers in each segment separately and made the products with the same price and quality in which price segment they buy most of the products and covered the customers in all the business segments in the market but due to high quality and price of Sony company products it became a premium brand in the market
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