Honda is not only in India but this name is seen in every corner of the world but do you want to know the reason for this no bikes Honda company is one of the largest two wheeler manufacturer in the world but how many companies in the two wheeler business but in the car business why has it fallen behind not only in India but globally Honda company is very down in car sales. It seems to fall and even in India alone, this company has more than 8 cars in the last six years. Think about the situation. Many people think that the reason for the company fall in India is not launching SUV cars. Actually even if it is a reason it is not the main reason because the real reason is different we are Honda. If we talk about cars they are of good quality they give mileage and in some segments cars like Honda City used to be at the top position in India unfortunately the situation of this company is very bad in India once it was behind in the Indian car business but now companies like Tata and Mahindra are advancing but Honda company is their production in India.
I am going to tell you what are the reasons for the loss of business in India if the plans are closed In 1995 Honda Company entered the Indian automobile market for the first time through a joint venture with Usha Company. The very popular Honda City model was modified to suit the Indian mind set and finally launched in India in 1998 and it became a big hit even then but here is what you need to know. Maruti Suzuki Hindustan Motors which is already doing the automobile business in India is targeting the poor and middle class people in India and launching cars in the low and medium price range while the Honda company is targeting the above middle class and rich people and launched the Honda City and how popular this car was in the time of Impact 2000. So if you just have a Honda City car the whole society would have fixed you as a rich person. So after the success of the Honda City the company launched the Honda CRV targeting the luxury segment. Honda came close and finally in 2006 Honda company launched their star item that is Honda Civic this car star item means
Honda company has already used the latest Vinte engine in this car which gives low rpm performance when v tech engines are explained to you. May be not but if you drive it you will definitely experience performance do you believe that they buy it in India because once there was so much fan for this car in India, so we have seen how Honda company has grown in India but always let us see what is the reason for the original company to fall down in India. For the first time to make their cars available to the poor and middle class people in India in 2009 Honda company launched a car in the price range of 10 lakhs the same Honda Jazz but for the design and features of the carnno one liked this car and the final year was also not liked by Indians after that Honda launched Amaze this time Indians liked this car and Honda company also got a push in Indian market after many years unfortunately Honda company could not sustain the success they got in the market this time too but let us see what the reason is, the reason number one fear shift market is that in 2010 there was a big difference in diesel and petrol prices in India and the diesel cards that come at a much lower price
Than the diesel petrol are the diesel cards of the companies that give more mileage. As they were manufactured and released in the market in a good price segment there was a good demand for diesel cars But the Unforginately Honda company could not cash in on this change among the customers, which means that if 2012 was the most diesel launch and the market was captured the Honda company did not launch their first diesel car till 2013 and not only this not only the Honda company. It is not always followed by the train and also does not release cars that can fulfill customer demands on time why am I saying this now is that in 2010 Honda company did not shift to diesel cards fast from petrol cars the same mistake did it again in 2016. If you do not understand see if the Indian government will increase diesel prices in 2015 and will almost equal petrol prices then it will be difficult equalized and similarly they started buying petrol cars more than the design cars so exactly Maruti Suzuki and what kind of companies made petrol cars and cashed by as exactly
And what the customers wanted but this time not only Maruti but also companies like Even Tata Motors Mahendra came into the race and customer. They have earned a good position in the market by making cars to fill the demands Honda company has made the same mistake this time too when the market is running with petrol cars, they tried to sell more by making more petrol cars in 2018 and you can understand this by looking at it. In India customers like more complex but Honda company has made them give the same SUV teachers in a lower price range. This car also failed in the market more or less the original Honda company should have launched Contract which was in demand in the market but the alternative turned on and failed for example Honda Mobilio in 2018 Honda Brio in 2019 but they will not gain traction in the market unless some more new cars come.
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