For those who prepare for competitive exams in Physics Walla India, this is a name that needs no introduction, got some physics with one unit teaching stall, but today the same person is sending hundreds of people to IITC. After starting it today it has become a 9000 crore rupees company but how did all this become possible If companies like above juice are suffering a lot of losses, this company has made a profit of more than 100 crore rupees. Today I am going to tell you about the genius marketing strategies implemented. Alag Pandey was born in Prayagaraja Uttar Pradesh. He was very fond of studies since his childhood. He was also a very good student. But due to the poor financial situation at home he started giving tuitions to support his family. He had a desire to do engineering but unfortunately he passed the IIT entrance exam. No way so Alag Pandey wanted to study engineering anyway, his father sold his own house and finally joined him in an engineering college. Here you have to remember that his school is his intermediate school. The tuitions and classes he said to support his family during his intermediate days were all slow and interest in teaching. His interest in acting grew during the days when Pencheshai was studying mechanical engineering. And even in his college days he used to do many plays and dramas why am I saying this now because there is a lot of difference between normal people and those who have acting skills.
For example some people who have a lot of knowledge are shy to speak in a group and cannot present their knowledge properly but people who have acting skills are better at something than normal people. Able to communicate and present better after losing interest in engineering, he decided to become a teacher completely and went to his home town and opened a coaching institute. Unlike other teachers he used his acting skills, body language and knowledge to teach the subject to students in a different way. In fact many people saw his way of teaching. Now do you understand how Alagnam used his acting skills and how he slowly spread from person to person for the coaching institute and got good publicity. He understood that it was useful. So he started a YouTube channel in 2014 with the intention that if he tells only in the coaching institute it will reach to very few students but if he tells it online, it will reach to many people. In the initial days Alag Pandey closed his offline coaching institute in 2017 as the revenue increased along with his coaching institute. Completely turned into a full time youtuber Because of the quality in teaching and its unit presentation Physics has subscribed the channel to a few lakhs of people all over India. From 2017 to 2019 Physics channel has grown very fast and at the same time Alag Pandey is unable to manage the YouTube traffic coming from one side while giving classes on the other side.
Time wanted to recruit a team and as a part of this a person asked in Physics Walla. He is Pratik Maheshwari Dikku Founder of PV. Before joining Physics Walla he used to work in companies called Night Panda Pencil. Prati Maheshwari played many keys to become the most profitable editor company established by many start up companies. At the same time the corona virus came and disrupted the Indian education system but here they saw an opportunity that is they are staying at home with their children due to the virus, so instead of doing coaching institutes for physics in all cities it was decided that it is better to develop an online educational one, and in 2020 Alag Pandey Physics became a private institution. They registered as a limited company and launched their mobile application officially for the first time. On the one hand when they were busy in launching their company on the other hand their YouTube channel grew very fast with millions of news and subscribers. Think for yourself that on the first day, their servers crashed with the response that came to their app. How much craze has been generated for his teaching all over India and that too without spending any money, the publicity that came only through his videos on YouTube the point here is that they are spending hundreds of crores of rupees for publicity. but no matter how much money is spent, this Alag is a name that other companies do not get pandey came to the online platform.
And gave a tough competition to the big companies in India like Byjus in Academy Vedantam. According to an article on the Money Control website, Alag Pandey was posted by a company called Anekadami saying that he will give 70 million dollars rupees and you should definitely join our academy as a lecturer but he rejected the package with the intention of imparting his knowledge to ten people. So my dear audience what you need to notice here is that once a teacher who was earning only 5000 per month got an offer of 75 crore rupees but was rejected think how much faith he had in his teaching skills as well as in his company. It has grown very fast to the level of competing with big companies, but on the other hand its competitor company is left with huge losses. Do you know the reason for this Because of the implemented business and marketing strategies it has hit companies like Byjus do not you understand but what is the secret to success due to physics Number One Emotional Approach In front of all the companies in India promoting their platforms from a low fee scholarship discount business point of view Alag pandey has been very successful with his voice as sentimental. Because when you look at physics from a business point of view only profit comes to your mind but when you correct the same physics emotionally then you can not even find out that the company is doing a business behind that emotion.
Here I am not talking about the quality of the course because of physics I am just explaining the business point of view behind connecting emotionally hope you understand Byjus and all the other companies are promoting online by saying that they will give good education with proper explanation but this physics their ideas are also common man. You should not spend a lot of money to learn the course. It is designed in such a way that every common man can be equally educated. If you want to understand this look at this example. If you do an online approach for JE and NEET courses an online platform called Academy chats up to 45,000 for the course. If you see it charges up to 80 thousand this is a cost that every common man can not afford so this online education called physics walla is very useful because it is accessible to every common man that’s why it is successful for every middle class and even Vedantu also fee charge is 16 thousand to 80 thousand rupees for this course. So the point here is that it is only 4200 for online NEET and JE students so you may have a doubt that their physics company which is providing such a good quality education for such a low fee compared to these big companies will lose but look when there are so many online education platforms in the market
for students and parents. It will be a big confusion to join in this they will take the decision based on their course taken
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