boat This is a name that needs no introduction to those who use electronic gadgets in India. Boat Company which started in 2014 as just iPhone charging is today not only the number one company in India but even the fifth largest in the world. With his genius marketing strategy he founded boat company which is doing more business but how did all this actually become possible. It is not a company that manufactures electronic gadgets but why is it being marketed as an established lifestyle brand. If you know the secret strategy behind it you will understand how smart the people who do real business think. boat is an Indian company. But this is not Madin India but Madin China but how many of you know this and not only this company many such strategies have been implemented, for which I am going to tell you today Amangupta, the founder of the boat company, was born in Delhi in 2002 while working as an assistant manager in Citibank he joined JBL as a sales manager in 2012 due to his interest in sales marketing. Coming from a business family background, Aman Gupta wanted to do something on his own since childhood. During his time working at JBL Company he gained a very good knowledge and interest in the industry. As of 2014 there are four major companies doing earphones and audio devices business in India but the point here is that each of these The company is also doing business by targeting each category of customers.
For example Apple and Bose companies target ultra rich customers in any way that means happy brand is definitely enjoyed by high demand people similarly Bose company also attracts everyone who is at the top JBL company in decent Educated people do the same, Sennheiser is the only one that attracts the lower and below lower people. In India, more than 80% of the people are poor and middle class people but unfortunately no company launches audio products in the price range of less than 5000 targeting them. So this is the Having observed this gap in the problem market in 2016 he founded the boat company First Phone with his friend Ashwin Mehta. One thing you should know here is that when a company wants to start their business they do not directly bring their product and put it in the market. After they get some name publicity in the market then they launch their original product in the market. If you want to understand this, I will tell you some examples. Please note that Nokia Company entered the market by making papers before launching their phones. Similarly Colgate Company entered the market by making candles before making its paste. The same status is used in every marketing company. After the successful introduction of a brand in any of their companies they think that they should launch a brand product. They release that product slowly in the market. Only with the idea of success, the boat company also presented this method in India. In 2016 boat Company introduced their earphones.
Before long in 2014 Apple entered the market by selling charging related to the company In 2010 the iPhones manufactured by the Apple company were of very good quality but their charging cables were not good at all we all know that the phone is also charging. Surprising it became a big hit because of these cables Apple company users as well as many people in India came to know that there is a company called boat. If they like it more they bought it they thought that everyone will remember this brand. They got good publicity through the entry level product released in the market. They registered and registered their original business but they released audio products in the market for the first time. In India, the poor as well as the middle class can buy except a few in the price range of 1,000 to 5,000. Branded company services do not manufacture audio devices such as earphones, speakers, so we made a determination to manufacture branded earphones for 1000 to 5000 rupees and in this way to every customer. This company is close at the same time even though American company like Skull Candy and Indian companies also focused on the same market, do you know what is the reason for this boat company to be so successful The genius marketing strategies implemented in the amount company. Focusing means 80% of the people in India know how their mind set is they will definitely not buy if the rate is high similarly they don’t want to buy a high quality product.
They just try to buy branded products that have a good future at the price they think and focus on this, which is available in India till then. At a time when no other company was launching the products of this boat company that is 350 to 550 earphones were launched. Do you know the result of this Immediately it became a huge success not only in the earphone business but even in the bluetooth sound speaker business too. Many people are advertising that bot company JBL and Bose companies are developing this company maliciously but that is not true because the board company has not defeated anyone and has not taken anyone business. With investment quality is in the product. It doesn’t bring high quality product and provide it as low quality product because it has a purpose to make it with good quality at low price. Otherwise it does not provide high quality future at low price. We cannot say that Realme is better than iPhone by saying that Realme phones cost more. Because these Android mobiles do not have futures like that So what’s special about it yes even board company is excellent it has not defeated any company that manufactures premium products like JBL Boss it has become the number one company in India by making a product in a price range that can be bought by more customers. The products are being marketed as items related to lifestyle and fashion category the difference between the two is that an electronic gadget is used when you need it otherwise it is thrown away whereas it is a fashion item that stays with you.
Bike Your Gold Chain You may be wondering why you are comparing earphones with too much gold chain. In 2019 there was a fashion trend where the headset was also shown as a part of the costume. Boat company products are not the electronic gadgets that are used for an hour daily and are related to the fashion category that is on your ass all day long. They want to do marketing because once people start using it as a fashion item they will do marketing and your friends will also try to follow it thinking that it is the latest fashion but who is the ultimate beneficiary here do you understand So this is called smart marketing and not only this cricketers have the ability to influence people more than movie actors in India first time in the Indian audio industry Virat Kohli has done brand promotions with cricket and movie actors like Rashmika Mandana, Kiera Advani so the point here is that all of them are also in India. Insurance and all these marketing strategies have helped a lot to become the number one boat company in India Strategy No. 3 Timing of Entry Let me tell you some incidents that happened at the time of starting a boat company in India let us talk about how they helped the success of the next boat company. I wanted to buy the products but at that time there were no such products in the market, so there was a gap in the market. Incident number 2 Since 2015 many mobile companies in India have been giving earphones. With the introduction of the internet revolution in Jio the user base of video and audio platforms like YouTube Facebook, Instagram in India has increased tremendously.
►Kinemaster Preset Link 👇
DOWNLOAD
►Beat Mark project preset :
DOWNLOAD
►Beat Mark Xml file Link :-
DOWNLOAD
►Shake effect Preset LINK 👇
DOWNLOAD
►Shake effect XML LINK 👇
DOWNLOAD
►Video Photo LINK 👇
DOWNLOAD
► Song Download Link 🔗
DOWNLOAD
