In 1963 Japans Tiger shoes sold in America and how the biggest company in the world grew from a small business to today. In 1962 because of a small lie told by a man named Film Knight in Japan Likey company was established today worth 15 lakh crores. We think it is good for health but how many of you know that the Nike company made the concept of jogging to sell their shoes. I am going to tell you how the Nike company rose to the number one position surpassing the big companies like puma and Addidas due to the implementation of business and marketing strategies. He is graduating from Standford University and has seen great success as a runner in his career. Philnight desire to start a shoot business was very strong. He had a strong desire but he had the design to make his own shoes but the investment to start a company but nothing at this time. I read a news article in which it was written that Nikone camera companies from Japan are doing good business beyond all the camera companies in America and Nikon and Canon and I got an idea that until then there are only two major shoe companies competing in America, namely Puma and these are related to Germany but they have been successful. He wanted to import the Japanese shoe company Tiger brand to America and give a good competition to puma and Addidas. The problem here is that he had no experience except the idea of doing business but no idea on the shoe market. Finally after completing his graduation he went to Japan as a normal tourist in 1962. The CEO of Onitsuka Company observing all the soup brands, made an appointment to speak
The CEO of a big company does not give appointment to normal people so Philite created a fake identity saying that he is the owner of a very big shoe distribution company in America and fixed this appointment. For the confidence on the idea the company board numbers really believed the big shoot distributor in America on Feel Night, but suddenly when signing the deal, he asked the name of his distribution company in America and he told a lie and said it was Blue Rippam Sports not only in America there is no company anywhere in the world so my dear ladies. And gentlemen this one lie is what led to the establishment of Nike the world’s largest shoe company with a valuation of more than 15 lakh 80000 crores today. What we all need to learn here is that if you believe in your idea take any risk to make it successful. Accept and deal with as an exclusive distributor. According to ETV Tiger shoes are exported to America, which is Russian. At the time of exporting these shoes to America the American shoe market is dominated by German puma and Addidas companies. There is an understanding that any running shoes should be worn for walking or jogging and Tiger brand has good quality and features compared to Puma so they were imported to America, but the task here is to sell these to Americans who have never heard of them so for this Full Night was a runner in his university. He explained his business plan together with Bill Prasya who worked as his coach
After seeing his plan and studying it well he suggested that his students should buy these shoes. Those who show more interest in buying these shoes and definitely have a strong determination to buy shoes together with many athletes and sports players in America by selling Tiger shoes like this to some alts. These are very special to them many sports persons come to buy his shoes even the room he takes for his sales is not enough he fills his car full of issues and goes everywhere. Do you remember that the name of the fake company that Philite told in the board meeting held in Japan in 1962 is the same sports and in just two years they have made a lie true. In one year of establishment of this company we have seen more than 1300 pairs of shoes and made good profits. The word pressure and stress of both the partners. To reduce the first time this company recruited compliant you will understand how it is if you go ahead in the story, but in 1966 this company is still working to make people like it they wrote a book called physical fitness program. From Ammalani So my dear audience have you ever heard such a master plan in your life if so tell me what it is you because selling shoes for jogging is common but giving a full explanation about jogging for the sake of shoes is something different. Along with the model the name of the shoe has also changed to cortez
It became very famous at that time because many of the Oculates who won in the 1968 Summer Olympics made a profit of more than three hundred thousand dollars. At a time when the business was going at a good speed, there was a problem that is the stock at Philite was not enough to meet the increasing demand for party shoes in America but the company did not care. So once he thought it would be good to go and talk directly but he went full night to Japan and was discussing the problem with the board members of the company an unexpected incident happened, that is the deal made by Alets in 1962 has expired and the meeting ended by saying that they are not going to give dealership in the future. Even the biggest companies in the world have come to a situation where they do not understand what the future is. They were determined to prepare it on their own. To start a phone company it needs a name and a logo. So if all the employees of this company were sitting and thinking for a brand name then they raised their hands and suggested a company called Nike. He is not the person who came for the first employment in this company. Johnson is this person. Do you remember what we discussed in the video starting In fact, according to Greek mythology we knew how necessary the name of a god Nike which is a symbol of victory was approved and the nighty logo was also made by a student from the state university for only 35 dollars. Made phyllite has low manufacturing cost and is imported to America
Finally as they thought the Nike company did their first sports for the 1972 Summer Olympics but the reason for this is not only the quality and design but the marketing done by this company is not understood. The marketing done by the Nike company has not been done by any company in the world. Do you remember that the Nike company interviewed the concept of jogging in America, and with the success of the shoe made by this company during the Olympics many famous people in the world became acculturated and made it difficult for all their fans. If you want to understand how smart marketing is observe this case. However the Addidas company which wanted to be number one, spent more than 150 million dollars and won the 2012 Olympics. If they win, the publicity and profits will go to the Nike company. I do not understand that there are people who are going to play in the Olympics. They will get the shoes and food items that they want. After they had to decide what shoes to wear everyone in the team started wearing Nike shoes. The Nike company designed shoes for the players with colors that look good on camera. It is important who you focus and spend so finally the lesson we all have to learn is that he came out of college to achieve something but he had an idea and he stuck to the idea but left the small things at the time of executing them if you believe then hold on tight marketing is near you No matter how good the product is, if you can not market it properly you will never think of marketing as advertising running ads and doing promotions with celebrities.
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