From the time we wake up in the morning till we go back to sleep Close up Clinic Plus Three Roses Red Label Horlicks Boost Surf Excel What many products do we do but how many of you know that all these are made by only one company that is Hindustan Unilever Limited but the point here is that Union is a farm company started in England. How uniliver Company rose to the number one position in India by capturing the FMCG business in the country i.e. the business of selling essential goods. In 1970 the Indian Government brought a new law according to which all farm companies doing business in India must give 60% share of their business to Indians or close their business in India. But after accepting this rule many farm companies have closed their business in India like Kottakola and IBM but the uniliver company which convinced the Indian government and continued their business in India is today in the number one position in the Indian FMC business but how did all this become possible just toilet soap. I am going to tell you how the union company which has entered the Indian market with its genius marketing strategy has expanded its business in each sector. It is the sixth largest company in India and particularly in the FMCG sectors but it is in the number one position what do you think FMCG is Anything we use daily is called past moving consumer goods like toothpaste a company called Liver Brothers Limited in England made a toilet soap called Sun Light.
After that soap became a big success in England this company started doing business by exporting this soap all over the world. Bike was founded by two people to make margarine this margarine is like a peanut butter for bread and toast so the company name they founded was merged with Lever Brothers Limited of the Netherlands and established as a single company called Unilever Limited in 1930. Here if you notice these two companies are also They are very different because one makes toilet soaps and the other makes oils and plant. One of the great features of both of them is fast expansion. They wanted to expand their business to all the countries in the world. It is known as the largest company but now you understand about the company but now let’s talk about the Hindustan Unilever company in our India. Who is this Hindustan unit So how did their business start in India In 1890 Liver Brothers Company manufactured a soap called Sun Light and exported it all over the world. At the same time it also came to India and Indians liked it very much so Liver Brothers Company launched Sun Light Soap along with Light Boy, Pears, Vim etc. Soaps launched many types of soaps in India. Finally in 1930 when the junior company was formed in 1931 this company opened their first subsidiary in India, which was Hindustan Vanaspati Manufacturing Company. So, through this subsidy Nechi Laver Company realized how good business opportunities they had in India for the first time while selling their products in India.
To further explain their business in India
the company also established two new companies Lever Brothers India Limited and United Traders Limited in 1933 and 1935. Finally in 1956 these three companies merged and formed the Hindustan Unilever Company. It is not over. HUL Company became number one in India only after withstanding many political and market pressures but let us see what they are now.
Incident Number One: In 1910 there was a Swadeshi movement in India that is all the freedom fighters were fighting to stop using foreign products and only use products made in our country so at this time Liver Brothers Company came to a situation where their soaps sold out in India or almost closed their business. But here this company did not back down. Swadeshi moment means that foreign goods should not be used so in 1934 this company astroblashed their soap manufacturing factory in Mumbai and bypassed Swadeshi moment and came closer to Indians. Incident number to 1973 Indian government introduced price policy to control inflation. It is said that the price of all the goods in the market will go up when the energy decreases and this is called inflation or currency fall. Let us discuss this in depth in future videos. But the government takes many steps to control this inflation. As a part of it the Indian government introduced a new price policy in 1973 which means that all the goods in the market will increase. It is said that what the prices should be is fixed by the government and not by the company that manufactures them
So the Indian government has reduced the prices of many items to make them available to the people due to which many companies have gone into losses. But this is where the company has implemented a genius strategy that is if the government reduces the price of the manufactured soaps HUL company on the reverse has manufactured and released Janata low cost soaps in the market so that a common man can buy them. So what happened due to this is that if all its competitive companies were in losses HVL Company was sustained even in this difficult period and within a few days after this, the Indian Government normalized the market prices money. Incident No. 3 In 1974 the Indian Government brought a law called the Foreign Exchange and Regulation Act. According to this law any form company Also, they should not have more than 40% share in the business they are doing in India which means they should give 60% ownership of the business they are doing in India to Indians and continue their business or completely close their business in India and go away. Due to this many foreign companies have closed their business in India. Like Coca Cola, IBM and Shell Petroleum Company the reason for closing their business and not going away is because they are making money doing business in India but they are not investing that money back in India. Convinced the Indian Government to ensure that 10% is from the agriculture sector
And finally continued their business. Finally HPL which protected itself from the government rules slowly started buying many companies in India. For example Univers bought Left and Company in 1972. In 1977 their first green tea was launched in India by Lipton and green tea before Lipton in 903 HEL company launched their red label tea bra in India and also a very famous pants company was bought by this Hindustan Unilever company. After adopting the liberalization of Indian economy in 1991 i.e. how foreign companies were allowed to do business in India freely the company bought and merged small companies that came to compete with it. An Indian company bought Kisan Jam and also the quality voice ice cream that we all love, which was bought by Unilever Company in 1995 and merged with it. We all know about this Lakme company related to women duty but initially Lakme company was founded by Tata group but in 1998 it merged with HU and not only this but daily we are drinking Horlicks and booster audience here if you watch carefully the reason why the company is expanding fast in India is because the company is England Not by bringing products from India and launching them in India, but by buying some important companies that are loved by Indians and merging them the company has acquired a good market share in India but here you need to know one thing. If it grows by combining, it is called Inorganic growth that is duty and personal care, food and replacement and home care. By making products that we use daily HIL company does its business by targeting middle class people who are mostly in India. Presently 9 out of every ten people in India use daily HUL products are being used
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