In 1942 the movement to expel the Britishers from our country started across the country. Due to this movement the British government banned some goods imported from abroad to our country including paints before independence most of the paint business in India was already cashed by foreign companies even if there were some Indian companies like Shalimar Paints, they could not compete with these foreign companies due to being small companies but at such a timenthe British government banned the paints of foreign companies in India and suddenly a huge market gap was created in the paint business in India that means there is no supply to meet the demand for paints in India as I have already said although there are already some companies like Salimar Paints they are unable to manufacture and supply paints to meet this demand. So noticing this problem in the market four people started selling oil paints in a small shed with the idea of turning this opportunity into a business today it has grown to become the largest paints company in India and does business of about 35 thousand crores of rupees every year.
It is not that common for an Indian company to roll out a pain business in India bypassing foreign companies like Asian paints and nerolac and burger paints. But if we know the genius marketing strategies implemented by this Indian company to achieve it we will get an idea of how to use the opportunities and how to research the market from the actual business point of view. And I am going to tell about them in this video. In 1942 after the British government banned foreign paints in India four people named Surykanth and Arvind Vakil and seeing opportunities to cash in on this opportunity in the market founded a company named Asian Oil and Paints Company in a small garage in Mumbai one important thing that we need to know when starting any business is that wherever there is a demand, we should make the product according to that demand and then it will go to the market very easily. The reason why I am saying this is that first of all whatever product the Asian Paints company put out they did not make that product and went to the market. Where there is a demand in the call market
And what are the problems faced by the customers and how to provide solutions to them, they completely reset for several days and started making the product based on the demands of the customers and the problems of the customers. Let me tell you how many festivals are held in South Indian states this year for those festivalsnthey put a paint on the horns of the bulls in the villages and decorate them also many people in the villages use paints only for the doors of their houses they made some paints targeting these particular events but at that time Asian Paints Company was a small company so they did not care much about the retails of their paints in the market but the disruptors so they went directly to the villages where the paints were used and went around to every house and sold these paints the business has started but if they are selling small size paints in small villages it is very difficult for their business to go to a big scale anywhere a business has to grow on a large scale that means they have to create a solution to a big problem in the market.l
And what are the products in the Indian Paints market what kind of people are they targeting and what are the opportunities for them to do business there another industrial paints used are those used in companies and factories so the thing he has noticed is that most of the companies doing this decorative place business are launching two types of paints mainly that is why it is low cast and another plastic mlc which should not be applied directly on the walls. That is why it is very costly but here you can see that there are only two in the market one is quality at low cost and the other is high quality at high cost but in India most of the customers are in the middle of these two which means they want a good quality product at an affordable price this is called value for money product and exactly Asian Paints Company has launched such a product which is available in low price like Dry disturber and gives good quality finish like Plastic Emotion same washable distemper at that time it was a game changing product of Asian Paints company.
Because as a major it attracted two types of customers one is mostly in India being middle class segment they always pick the product which is between high quality and low quality so for them washable december perfect product next type of customers are poor people sometimes they think that if we spend less money to buy a quality product if we spend a little more money we will get a better product we will pick the value for money product in the range this company which started the business by selling small paint cans, in just 10 years that is in 1952 the turnover of this company increased to about 23 crore rupees in the next 15 years that is in 1967 Asian Paints Company became the largest paints manufacturing company in India but all this happened because of the launch of just one product no there are many strategies behind it for example many companies doing business in the market customers buy a product made by any company that means other companies doing the same business also make such a product and stand as a competition to the companies that made it earlier.
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