In the Indian automobile marketnlike Hyundai, Maruti Suzuki and Honda the foreign companies are in top position every Indian wants our Indian companies to be in the number one position in the foreign markets and our Indian companies are trying hard to achieve that and one of them has already achieved it.Mahendra Tractors. An Indian company Mahindra has stood at the number one position as the world largest tractor manufacturing company surpassing the automobile companies in developed countries like America China and Australia.but the point here is that Mahendra company has learned everything from the design to the manufacturing and marketing of them from foreign companies today it has grown to the level of surpassing the foreign companies like Maruti Suzuki, Hyundai and Yamaha from where they are coming and rolling our Indian markets even if it is an Indian company how did Mahindra dominate the tractor business in the foreign markets.what is the business and marketing strategy used by that company to do that I am going to tell you today
In 1945 KC Mahendra JC Mahindra and MG Mohammed started a still trading company named Mahindra and Mohammed in a place called Ludhiana in Punjab but after the partition of India and Pakistan in 1947. MG Mohammed got an opportunity to become a cabinet minister in the government of Pakistan. Resigned from the company and left so two Mahindra brothers changed the Mahindra company to Mahindra and Mahindra in 1948 but these two brothers who strongly believed that the automobile business would grow well in the future, wanted to start an automobile business in India together. However if you want to start a business you need to take a license from the government so finally Mahindra Company took a license from the Indian government to do automobile business but the problem here is that they have no experience in designing or manufacturing automobiles so in 1948 Mahindra entered into a partnership deal with an American company called Motors the company entered into the business by manufacturing chips in India and then seeing the group coming in the Jeep business.
This company wanted to expand their automobile business to tractors in 1962. Again due to their lack of experience in that business they made a joint venture deal with an American tractor manufacturing company called International Harvesters in 1963 and finally Mahendra Company manufactured Indias first tractor slowly learn how to design tractors from them and how to make them at a low cost so finally in 1982 Mahendra company started manufacturing tractors on its own without the help of this American company but here you have to note that Mahindra being an Indian company in our country Mahindra company knows very well what kind of agricultural land is there how much power the tractor should have to plow it and what price the tractors will be bought by farmers so using this knowledge and experience Mahindra company manufactured good quality tractors at an affordable price and became one of the best in India in 1990. The largest tractor company has gone down but the point here is that any company
After achieving success in their own country wants to do their business internationally but Mahindra company on one hand explained their business in India and on the other hand started their business abroad. At the time when Mahendra Company is growing very fast in the tractor business in India two other companies are also competing in this business namely Gujarat Tractors and Punjab Tractors Mahindra Company in 1999 in order to expand their business in India completely that company bought the majority share in the company called Gujarat Tractors belonging to the Government of Gujarat. The name has also changed from Gujarat Tractors the tractors manufactured under the Shaktiman and Transfer brand are also this Cromax company and also in 2007 the Punjab Government Company also bought a majority women company in my Punjab Tractors Company and changed the company brand name to Swaraj Tractors which means you can already understand Shaktiman Trackstar Swaraj and Mahendra Company as a major in the tractor business in India has grown to become the largest tractor manufacturing company in India
By owning all the companies competing with Mahendra. In the tractor business China and America are the biggest markets in the world after India so as I have already said Mahendra Company started their business in the American market in 1994 but due to the fact that none of the Americans knew about Mahendra Company Mahendra Company was not successful in America at first. The company should be known and for that this company tried to make partnership with some big companies in America but at that time Mahendra was a small company so no one came forward to partner with this company so finally this company is a company to make everyone know about Mahendra company in the American market. A genius marketing strategy has been implemented that is a tractor dealer in America reply has loaded these Mahindra tractors on his trailer and brought them to all parts of America and explained about the Mahender company to the tractor dealers there. So finally in 1994 Mahendra company established their first factory in America but made the company known to the tractor dealers in America but not to the people there but to know about the company this company sponsored some sports events which are attended by people in America like full reading fishing and car racing. Anand Mahender gave a direct interview to some media channels in America including and made them know about Mahendra Company in America.
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