There was a middle class family in Bhavangarani area of Gujarat a boy in that family said that he was wandering around without a job so the whole family studied hard to see that boy as a lawyer ginally after the man completed his law studies he went to the court and saw some lawyers telling lies for money. If he did not like it he put aside what he had studied and said that he would do something that he liked fairly he joined a small processing company purely because he did not have a house or enough income to live. Today the person founded India largest adhesive and glue company worth 134 thousand crore rupees that is PD Light Industries to make you understand Fevicol Company and who is that person not Fevicol Man of India Mr. Balwantrai Kalyan G Parekha but how all this was possible parekh some problems in Indian business by identifying and solving them he made a product called Fevicol but the manufacturing of Fevicol here is not great but the business strategies used by him to reach the few crores of woodworking carpenters and customers in India are really next level.
In 1950 Balwantulai Pared joined a wood processing company with the intention of leaving his career as a lawyer which he did not like after working there for a few days he noticed a problem in the parekh processing industry. But the problem here is that we use this glue directly first of all we heat it and after it melts cool it again and then we have to use it to glue the furniture even after working so hard sometimes the glues made from these animal fats do not work properly so parekh noticed all this and wanted to find a solution to these problems and start a business on his own they tried for jobs in the company. At the same time an investor named Mohan saw the interest in the business and told them to start a business together. They started a small business their business was importing foreign products to India and selling them in India adeal was made to join the dealership business after working with this German company for a few days Parekh got an idea of how to do business on a lodge scale in the chemical industry and cancel deals using the experience
And knowledge he gained in the chemical industry till then he started a company named Hare Daresh Industries in 1954 with his younger brother Sushil parekh and the name of the company changed over time like Parade Industries to Light Industries and finally to the present. The company became PD Light Industries but now farid came up with an idea while thinking about what product to sell in it the same defense and glow business is when parekh worked as a pure in the reading company he identified a problem there the problems of the carpenter space due to the glue made from animal fats so to solve those problems he researched and used synthetic resins instead of animal fats traditionally and chemicals were used and a group was prepared. This Fevicol prepared by the same Fevicol gives better results than all the glues in the market so far. It means that no workers need to invest special time to prepare it. There is no need to kill any animal. It sticks the wood more strongly than animal fack glue but in any business it is as important as making a product to let customers know the specialty of that product.
Most of the companies doing business used to sell their products by giving more commission to the retail shops in the market. A genius strategy has been implemented here that is generally the group manufactures in the factory and then supplies to its wholesale shops from there to the retail shops. They only sell products by giving commission but the thing that parekh is noticing here is that even at the last stage of selling the product there is a person between the hardware shop and the customer and that is the carpenter that is a customer goes to the hardware shop and sends the customer to which company to buy glue. The carpenter decides so here on the internet who decides the sales of the glue company the carpenters so when Farid noticed this he focused on these carpenters and not on the customers at the hardware shops but focused on marketing to Fevicol. In the initial days the salesmen of the Fevicol company were directly carpenters who worked on wood by going near and using this Fevicol how much time will be saved for them and the animal glue factory that they use regularly also used to tell them
How strong Fevicol works and let them know about Fevicol and the carpenters who saw this also started using Fevicol in the blues place which they previously used so this marketing strategy designed by focusing on the carpenters took the strategy to the next level after noticing that it was working. PD Light Company has launched a camp considering carpenters as Gods. It is the same as the Fivical Champions Club. What this club is doing is to invite all the carpenters from different places in India to one place and teach them how to use new hardware tools. How to create new designs and models for furniture and those who give free training explain the results of using Fevicol in work. If you notice here in the training of PD Light Company they are not only talking about Fevicol because if you tell the carpenters only about Fevicol none of them will be interested to attend the events conducted by this company.
kinemaster preset :- DOWNLOAD
Photo video
DOWNLOAD
DOWNLOAD
DOWNLOAD
Song link
DOWNLOAD
