Every year more than 1,50,000 people defeat due to road accidents in India more than 50 percent of them defeat due to two wheelers alone. This is because of overloading. According to Indian Motorsnonly two people should ride a two wheeler bike but practically in India this does not happen. Sometimes there are three or four children. Tata Nano The People car was born from the idea of Ratan Tata who wanted to change the country that travels on a bike but when Ratan Tata announced that he is going to make a million dollar car many countries in the world even the president of the automobile company, Barack Obama waited very excitedly for the nano car because it was announced by something small. The company was a joke but Ratan Tata the leader of Tata Company which is very famous in the world with many decades of history announced it so that is why Tata Nano got publicity that even Rolls Royce new model did not get with one announcement and why did Tata Nano fail today I am going to tell you how hard Ratan Tata worked for the success of the Nano.
And what kind of marketing strategy the Nano was supposed to be a success and remained a failure car many of you have seen the movie Akashme Haddura in which Surya starts airlines with low ticket prices and becomes successful because he competes with Indian Airlines and not with Indian Railways. Why am I saying all this now do you think the same concept Tata Nano also wants to compete with the Indian car market and not with the Indian bike market and you may have a doubt here brother the prices of bikes in India are reasonable but those companies are also providing the quality so why is it necessary for Tata to make a car for one lakh rupees by targeting the motorcycle market in India In fact the answer to this question is not me Ratan Tata himself said in an interview that every middle class family in India has at least four members and if they want to go anywhere they have to take a bus or a two wheeler they have so it costs more to buy a bus ticket for four people a middle class people family has four or sometimes five members and they adjust.
And go on the same two wheeler motorcycle they have. In fact according to Indian Motors only two people should ride on a two wheeler motorcycle. The mistake that is happening here is that the poor middle class people have poor financial condition. Everyone is traveling in Wheeler and on one hand they are violating the government rules and on the other hand they are also losing their lives. So this is the problem that Ratan Tata wanted to solve. This is the problem that Ratan Tata wanted to solve. Ratan Tata had promised before the video that he would provide the nano car for only one lakh rupees with the intention of bringing the feeling that if they spend another 30 thousand they can go comfortably in a car. This was the most challenging task in the history of Tata Motors as it was practically impossible to make a car for one lakh rupees even the then CEO of Tata Company cyrus misra also endorsed Tata decision. But Ratan took up the design of the Nano car with the young and talented engineers in Tata Motors. In fact no matter how hard he tried.
It was not possible to make a car for one lakh rupees so the decision taken by Tata Motors is that we have promised the people that we should definitely deliver the car for one lakh rupees so for this the price of the base model of the Nano has been fixed at one lakh rupees and the prices of the other models have been set up to five lakhs the problem here is that the base model comes in one lakh rupees. Nano has air bags AC global MCAP safety ratings but nothing really in fact for the one lakh rupees we have paid those features will definitely not protect us in case of an accident. Nano is an emotional product promise so somehow it was reduced and made for one lakh rupees but actually replaying the two wheeler motorcycle market with a car made for lakhs is very difficult because practically due to our mind set we want some features along with safety in a car we journey. If we can not feel safe while driving then that car will always be the problem many people on social media are comparing Tata Nano with three wheeler auto and some people call it a two wheeler motorcycle.
That is they wanted to make a car for the price of a two wheeler bike where four people can sit comfortably under one roof without getting sun and get good mileage and as he thought he made nano and launched it in the market but it is a failure but in my personal opinion the failure here is not Ratan Tata but Nano. What is the intention behind making the car the marketing team of Tata Motors has not been able to take it to the masses in the right way that is why people compare the nano car of 1 lakh rupees with the Maruti cars of more than 5 lakhs. In India a car is seen as a status symbol that is why everyone born in the middle class thinks that they should change their status by buying a car. But that is not the intention behind making Nano in fact wrong opinion of 40 percentage customers is the reason for failure of Tata Nano, another 60percentage is wrong publicity even if Tata company is on sales team does it because during the marketing of Nano.
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