In India these Maggi noodles are eaten by everyone regardless of states languages even religion. In 2015 the government of India banned these Maggi noodles which had ruled the Indian fast food market until then after saying that chemicals harmful to human life were high in these Maggi noodles no it has been completely banned without selling in India. Maggi, which was the top instant food item in India until then was banned in 2015 but when 2017 comes again this company is single handedly ruling the Indian fast food market today I am going to tell you what are the business strategies followed by this company to surpass the top companies like ITC Patanjali in India within 2 years and regain the trust of people. Today in India you can find village buddy coats of every origin this Maggi was started 150 years ago in Switzerland in 1886. At that time women working in Switzerland and preparing a lunch box took time so these Maggi noodles would run out quickly so they ate this during their lunch time so the profits of this company are reaped. In 1947 Nestle Company bought the Maggi Noodle brand.
At the same time nissin a company from Japan invented instant noodles which means that noodles are ready to eat in just two minutes. Nissin company is doing good business by exporting this installed noodles all over the world except India. Nestle company also wants to do business by exporting their Maggi noodles but the only option left for them is India because the missing company of Japan already owns the noodles market in many countries of the world. In fact at that time no one even knew the word noodles in India because people in India at that time did not like packaged food items to eat but to give to their children. It was applied in India as well but the strategy failed in India and the reason for this is that we all know that back then women in India did not do any major jobs but if they did North India would eat only chapati and roti while South India would eat only rice as a major food item with this blow Maggi realized that in India noodles are not sold as a major food item for lunch or dinner.
So for this a mind blowing strategy has been implemented by the house wife who thinks exactly what to have evening snack after their children come home from school some people do not like to give package food item if they give biscuits or chips as evening snack and some people give samosa or bread bajji as evening snack actually None of these are good for children health so this is where Maggie found a business. That is until then Nestlé Company which tried to sell Maggi as a food item for women to eat in lunch has since then started marketing it as an evening meal for children in addition to this, Nestle Company used to go to many schools in India and conducted some programs and gave Maggi Noodles gift hampers to them. In 1983 Maggi Noodles became an utter flop in India as a lunch food item but by 2001 their business had expanded to every corner of India and even though it was an evening meal the company had grown to the point where children only asked their mothers for Maggi Noodles instead of snacks. The reason why Maggi is successful here is because Maggi has targeted the adults in the starting stage.
But they have certain rules about what to eat and what not to eat but not for children. Maggi has focused on this point and designed the ads so that children can understand. If you ever observe the tag line of Maggi Two Minutes Maggi and Moms is packed. Maggi designed ads so because of this children who eat Maggi prepared by mother say it is good. Any mother in the world feels very happy if her children like the food she cooked. This emotional point is because every mother wants to put food that her children like to eat and here you already understand what children like to eat. After acquiring 90 percentage of New Delhi business Maggi in India many companies in India like ITC Patanjali tried to give competition to Unilever and Missing Maggi still 75 percentage of the noodle business in India is in the hands of Maggi because Maggi is not a business that came yesterday almost 40 years ago Indian New Delhi Business after stepping in and failing many times many more strategies have been put in place in this business. Grabbing market share from such a company is not that easy.
But it is definitely not because from the person who earns one lakh rupees per month to those who live on pension money Maggi is available to everyone from 500 to 5 rupees. Maggi has made packets available till After seeing this you will already get a clarity as to why Maggi is so famous but in 2015 the Maggi brand faced a challenge which means that it is a difficult time for anyone that is in 2015 the Government of India completely banned lead and MSG monosodium in Maggi noodles which are harmful to human life for 5 months after this span was imposed even the best Maggi packet wrapper was not seen in any supermarket or general store in India. Maggi which ruled the Indian noodle market for 35 years with almost 80 percentage market share became zero overnight. Within five months they corrected their mistakes and entered India. It stepped again but even when it was relaunched in the market Maggi implemented a genius strategy and ran a campaign to share it on social media to grab the attention of the customers
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