If we want to drink something cool in the hot summer we immediately remember soft drinks like Coca Cola and Pepsi but now what has become a hot topic in India is that Campa Cola is coming into the market to give tough competition to brands like Coca Cola and Pepsi. In this video we will find out why Campa Cola which is a very popular cold drink brand in India has such a huge following and how it has entered the market after many years. One important thing that we need to know about brands in business is that there can be many reasons for buying a product the need to use the product is as important as the story of the company that made the product. A writer named Donald Miller has also written a book about this called Building Story Brand. Present Coca Cola has created almost a monopoly in the market. All the maximum soft drinks in the market are under Coca-Cola or Pepsi. Virinda Mountain News Sevenup Pepsi is in some. Also thumsup maja festival sprite link is in coca cola company but once in india this pepsi and coca cola are not competitive in front of campa cola like our indian soft drink and now let us see why such campa cola company failed History of Campacola You should also know about this Campacola is the favorite drink of many people because Coca-Cola also played the main role in campus and failure 1947 August 15 After independence of India politics economics in India and there were many changes in the market at that time there were no proper soft drinks in India.
And Farm Company took this as an opportunity. They wanted to launch a drink under the Coca Kolla brand in India for which an agreement was made to become an Indian company but Coca Cola Company entered India and gained a good name in a short time. In 1958 coka cola Export Corporation registered an identity then in 1959 it made a profit of only four lakhs and then increasing it it made a profit of 3.34 crores by 1971. The secret is not shared with anyone. In the year 1973 India released a policy which means that according to this policy any company should renew their license and two conditions should be followed in this policy. The first one is that they have to share 60 percent of the profit with the Indian company and the second one is that they have to share the technical information related to the products that they make but the Coca Cola company did not agree to these two conditions. Due to this policy many problems were faced. Farm companies were also negotiating with the government but at this time. Indira Gandhi announced the Emergency Due to the Emergency many political economic and market changes were brought about in India. Because of this Coca Cola also faced some problems. In April 1977 the government changed Morarji Desai became the PM but he also rejected the Coca Cola license because Coca Cola agreed to give sixty percent share but did not agree to disclose their secret ingredient so the license was cancelled. After that Coca Cola closed its business from India.
And to cover it the Indian Government started a company of its own as the people did not like the test but the result was not so good. So slowly by the time 1983 came this 77 cola was disappearing in the market, on the other hand as the manufacturing of Coca Cola was stopped the employment pressure increased for the employees of your soft drink then Chiranjeevi Singh who is the owner of Pure Soft, decided to launch a soft drink on his own, as expected, in the year 1977 a soft drink named Campa Cola was launched in the market. Launched this camp also gave a tough competition to the taste thumsup by taglin entanteenjoy the public liked this campa cola taste so much as the days passed this campa cola was explaining its market share and this campa cola company was a good competition for thumsup and after coming in the market It has also launched different flowers in which campa cola lemon lemon flowers are also the reason why campa cola is so popular with the public it must be said that the market status is its brand ambassador and it has gradually become the leader of the Indian soft drink sector. Campa cola company has four companies. Allover opened, if you look at India there were more than 50 factories campa cola was at the top of the market for 15 years then campa cola was only a competitor but the success of Campacola could not last for long. The opportunity has come which means many companies such as Fourth Toyota Sony Samsung Nokia have entered India
At the same time Coca Cola also re entered India in 1992. Two years before the change of government Pepsi also re entered. Coca Cola tried Thumsup as a parent company and if they refused to share Thumsup, Coca Cola bought the factory that produced Thumsup bottle and forcibly acquired it. People who spent a lot of money also ran many kinds of campaigns so it did not take much time for Coca Cola and Pepsi to become popular in the public but this had a negative impact on Campa Cola and other soft drinks. The competition of soft drinks in the market has increased due to this many small cola brand factories. Everything stopped till 2001 even Campacola had to close its Delhi plant and by 2009 there was only campa cola. And now let us see how Camp Cola is ready to give a tough competition to Coca Cola Pepsi. Why did it acquire two crores Mukesh Ambani can start a new cola brand but it should be noted here that it takes a lot of time to become popular in the market so Reliance Camp wants to take any other brand. Once upon a time there was a lot of brand value and the public also has recognition for this brand if you want to know the main reason for acquiring this you have to watch the annual meeting of Reliance. In this meeting it was announced that the company will enter FMCG. With this announcement we clearly understand that Textiles Energy Retire And even after showing strength in sectors like telecom Reliance plans to damage the FMCG sector as well because basically this FMCG sector is the fourth largest sector and it has three main categories which involve personal care.
That is why Reliance has decided to enter this sector and show its power in the fourth largest sector of the Indian economy that is why it is looking to bring a description in this campa cola market. Jio was also given the name Jio 2.0 but if we look at it the resources are not much that is why Jio was able to push back the telecom companies easily but if we talk about the FMCG sector everyone involved in it has good funds and resources and they can give an equal competition to Reliance some experts say it is work Before knowing about this nirma moment plant they already started selling campacola under jio mark and thus the price was also decided the first one is 600ml 15 rupees and 2lts 49 rupees only if we look at the price of pepsi and cocoa cola two liter bottle it is 95 rupees here is Reliance Caspa Almost like this big companies used to prevent them from entering the market then Nirma company started selling washing powder by reducing the price up to 75% compared to the market price. In the market Hindustan Unit Limited has launched wheel washing powder in low price category and still the construction has pushed back. By providing all the equipments and things required in our Indian market at low rates, Reliance industry has gained a lot of trust from people so this trust is useful to everyone so they have chosen it as a brand. Do not cause too much damage to cool drinks After the arrival of Reliance Company after the introduction of a network called Jio there have been many changes in the network.
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