Six Weather Tradition Test Walkers a potato chips company in Britain has started a promotion that is the Weather Production Test. The company will give ten pounds of prize money to those who correctly predict when and where it will rain. In reality if anyone buys a packet of potato chips they will receive a code inside the packet. If you go to the companys website and type that code then the UK map will be displayed on the website the customer has to select a square in it if it rains more than one millimeter in the selected place then the company will give 10 pounds to the customer but because of this promotion offer the company has suffered a lot because of Britains weather. It is very easy for those there to protect the customer credit at least once in every eight chances. If their prediction is correct even once the customer will get a cash price of ten pounds which is still a profit of 6.8 pounds. So everyone started buying packets of chips not to eat but specially to play this game. The company had already given six million pounds as a cost to the customers. Million pounds had to be given as prize money and the company stopped this promotion offer in the middle because they could not bear the loss and many companies had to lose many dollars due to such blender mistakes. Some companies have even gone bankrupt due to such promotions so read carefully to know what happened
This is one of the biggest mistake in the history of retail in giving Banana Safer promotion offers in number 5. The audience should be correctly informed about the product while advertising. That is when customers can draw attention and like it but they do not know this matter. If we go to the real point there is a retail company in America that sells home appliances in retail stores a company like Bajaj Electronics Reliance Digital home theaters are not selling much in the return stores of this company they have to sell them to customers anyway. The company thought that if they sell home theaters at a low price everyone will buy them, so in 1986 this company gave an advertisement on TV. Adlo said that you can own a home theater for just 299 bananas. But the company thought that it would make a profit but people did not understand what they told the customers. The customers thought that the theater would give them so they paid 40 dollars and went to 299 stores to get them. The sales person inside the store did not understand this matter and the higher officials of the company came to know that there is nothing more to do or if the customers are sent back the company will be discredited and they sent home theaters. The advertisement was stopped on TV from noon. This small mistake cost the company 50,000 dollars. Number Four Hoover Free Flights Promotion This marketing promotion was started in 1992. It was a vacuum cleaner company vacuum cleaners were not selling much in the market.
So the company started a promotion that whoever buys a hundred pounds will be given two free flight tickets to any place in Europe for free. The company advertised that they can come and go. First the promotional offer went well. All their circus vacuum cleaners were sold. Hoover company has increased the offer dose a little. The company advertised that they are giving free flight tickets to America too but they missed a small logic. The vacuum cleaner costs but the flight ticket to America. Although the cost is 600 pounds the company thought of making tickets. They put 100 points on the vacuum cleaners and instead of taking them home they left them in the shop and took flight tickets for six hundred phones to America. Then the demand for the flight tickets for the vacuum cleaners increased greatly but the company suffered a loss of 50 million pounds. Those who didn’t come filed a case against the company in the court. It took many years for the company to settle everything. Finally in 1998 everything was settled. By that time the company went bankrupt. An Italian company bought it so it should not be given more promotion offers than the product cost. This company lost more money than all other companies. Price Competition Two Supermarket Companies These two supermarkets are good competitors but in 2011 the price of the supermarket is Tesco supermarket has announced an offer that we will try the products we have and if the products.
In the supermarket are places or less if there is a price difference I will pay you double the amount for free. For example if one box is advertised in the supermarket the price of the same box is 18 pounds in the pastor supermarket. So then the supermarket pays you by bringing 40 pounds to you. Customers who saw this ad got a good idea. They first compared the product prices in two shops. If you bring an item compared to the supermarket pastor has a lower cost in the supermarket take it and show it in the supermarket then take the amount money home and think that they will compare but the customers also bought things they do not need for money. If you have a point then you will pay four pounds which means you will get a profit of three pounds one point was wasted. This idea was shared on the internet and the idea became very viral then many people followed the same idea due to which the company lost thousands of pounds. Then immediately this promotional officer was fired by the company. Stopped So customer mind should never be angsted. Number to MacDonalds promotion offer. In 1984 Olympics McDonald made a promotion offer for the event. McDonald announced that every time America won a medal they will give free burger to the customers. If we go to the actual matter America won 94 medals in the 1976 Olympics. America boycotted the Olympics held in Moscow in 1980 because of the involvement of the Soviet Union in Afghanistan so in the 1984 Olympics held in the United States the Soviet Union which is a big competitor of the United States did not participate in the 1984 Olympics.
So everyone knows that the maximum medals will come to the United States but Magnals forgot this little logic Just like the 1976 Olympics Magnales expected that America would get all the medals so they added scratch cards with the Olympics stamp to the food items. It has been advertised that if you win, you will get a free soft drink and the winning food items will have scratch cards again. They can also be prepared America won a total of 174 medals in the event out of which 83 gold medals were not expected by Magnals Many burgers had to be given free to customers Some families but the free food items given by Magnals for the whole month survived only if you get a medal one food item will be free in that food item Again there will be a scratch card when Malli wins the medal that scratch card can be read. Due to this promotional offer McDonald suffered a lot of losses many stores did not have enough food items even the number one Coco Cola Magic and Scamping In 1990 the Coca Cola Company started a promotion offer Coco Cola cancel currency notes there is definitely bacteria in them. Cursed but inside the currency in a separate compartment inside the liquid some cancel that liquid leaked and got mixed in the drink those who drank it were admitted to the hospital the company came to know about this and immediately stopped this advertising. Apart from that the four million dollars spent on advertising were also wasted.
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