A man was born in a Brahmin family in Madurai in Tamil Nadu but at that time men born in a Brahmin family had two options one should become unmarried or become a teacher but the man chose the third option and with a small business idea he came up with a company with a turnover of 1500 crore rupees today that is Cycle Pure. Agarbatti and who is that person is not a mystery. N Ranga Rao In India every day regardless of whether it is a temple a tree or a tree a few crores of people worship God but all of them also use agarbatti as one of the things they use to worship God. Even though Ranga Rao had already made many agarbattis in the market he made his agarbattis in a different way and today he not only went to the number one position in India but also exported the product to more than 70 countries. If you have a right product how to create it in difficult times and how to sell it at a high price there are so many business lessons if you listen to Ranga Rao business journey you will understand very clearly because there is a big logical point behind naming this brand as Cycle. I will tell you step by step what logics and strategies are. Listen carefully. If Ranga Rao was 12 years old his father health was not good. So whatever he wants to do in his life, he has to do it by himself he crossed all the boundaries to study, to worship his family he left his hometown and went to Mysore and used every opportunity to earn money there
But he had no satisfaction or interest in any work. Finally one day he started a business as a distributor of agarbattis and puja materials. But it gave him a good opportunity to do business for a few days. Actually it is not unknown it is not costly goods, but most of the companies making agarbattis are focusing on their quantity to cast the need of the people but who is not focusing on their quality. It was not so fragrant and it dried up after a while. So Ranga Rao noticed this and established a company named N Ranga Rao and Sons Private Limited in 1948 to manufacture better quality agarbattis than all the companies in the market. To increase his knowledge on the programs he spent 600 rupees of his saved money and brought some books from Germany and read them. In fact 600 rupees is too much but many people criticized that it means that many people will eat it in this process, but Ranga Rao did not pay any attention to them and his wife Nagala to practically test the information he learned from the books. Ammesi established a laboratory and finally used some chemicals to produce good quality incense sticks. But in order to send them to the poor the product needs branding but he has no money to work for, but he has already saved the money he has saved and his wife jewelery has also been sold and he has put the amount on this company. In order to reach more people its brand name should be easy to remember and it should be easily spoken in all languages. What is there there is no need to remember the name of the bicycle there is no need to find a sunny logo.
Do you understand politically so with this reason Ranga Rao named his Agarbatti brand as Cycle. It is only if we make the customers know about it, but how much quality product comes out but if you want to do that you have to market it but at that time he did not have that much money but he implemented a chief and best marketing strategy. That is to say he used to take the agarbattis he had prepared and go to the shops selling agarbattis in the market and ask for them to be lighted and left in those shops but there were no agarbattis near those shops. Ranga Rao used to light them in front of the shops just for a sample and leave. Due to his lighting in his agarbatti there was a good demand for them from the customers and all the stop owners used to ask Ranga Rao to sell them in agarbatti but Ranga Rao did not sell them immediately but when they got a good height in the market then he started selling them. In addition to the quality of the product it is clear what is the difference between cycle agarbatti and agarbatti of other companies in the market. So because the cycle agarbatti programs and quality are better than the agarbattis of all the companies in the market the sales of this company are huge. Agarbatti said that even those who will run the company later should have knowledge about their progress in order to handle it and sent one of his sons to France to study about it in depth. But when Murthy came back from France to study the whole situation of the bicycle company in India has changed.
Let me tell you an interesting thing that happens in business in general is that when a company comes in the market with a new product if that product is liked by the people then they buy a lot to cash in on that demand. Companies will compete with the first company to launch such products in the market. This competition is not only among big companies but even among small businesses in your town. So why am I saying this? Companies have started manufacturing and selling such products. So due to this the sales of incense made by the bicycle company decreased. Finally after Murthy returned from France to India, he spoke to many distributors and retailers to find out the reasons for the decrease in the bicycle company’s sales. What they know is that cycle brand incense sticks are good in terms of quality but due to the same frequency for many days customers get bored of it and use a different branch so to solve this problem, Murthy launched a genius product that is cycle three in one incense sticks that is incense sticks that give three types of efforts. The same packets are coming so on the one hand this will cause customer problems and on the other hand because there are three fake news in the same packets new customers will also prefer to buy the bicycle brand instead of any other brand so finally as expected by Murthy this strategy worked very well in the market but it did not last for many days in the market. All the existing companies also copied the cycle company and launched.
And started selling it so again to meet the competitors the cycle company launched agarbatti this time it means that there are four freegans in one agarbatti but if you see here how this competition continues so to create a permanent solution for this Murthy took a step how many companies in the market are mostly relying on natural fake news, so to face its competitors and stand strong in the market the bicycle company started to create some artificially attractive fragrances instead of the natural ingredients like jasmine and day and started making agarbattis with them did But the reason behind this is that anyone can make agarbattis because they are directly available. Do you understand the logic of using more than 300 ingredients to make the same agarbatti by different companies So in the initial days this company did not have much money and they did not focus on marketing but slowly after increasing the sales and income of this company it became a bicycle company that is till then Agarbatti was just a pooja material for people who thought Agarbatti was just a pooja material then Agarbatti was changed into a lifestyle product with a celebrity like Amita Bachchan on first time TV. The company that placed the ads is the bicycle brand Moreover the bicycle company always does emotional marketing for their provide that is instead of telling the specialty of the product normally they want to make bicycle agarbatti an army for the word prayer that is every time we pray we remember bicycle agarbatti. When an emotional match like Pakistan takes place sometimes it goes to a todumper decision whether the batsman is out or not then a few crores of people eagerly watch the decision on the score board and pray for their favorite team to win. So exactly on the same score board cycle company promoted their Agarbatti so think for yourself what level of emotional marketing they have.
kinemaster Preset
Beat Mark 1 Girls
DOWNLOAD
effect preset
Beat mark 2 Boys
DOWNLOAD
DOWNLOAD
Song link
DOWNLOAD