A person born in a lower middle class family in a village in Punjab had a very strong desire to do business since childhood but middle class families do not value business so he started his life as a small school teacher but he made the right use of a small opportunity that came unexpectedly in his life in Delhi It is the same Havells who turned the business of electric bulbs and wire strikes in a small shop into one of the largest electronics companies in the world today. If you listen to the story you will understand very clearly how this Keimatrai Gupta started his career as a small school teacher and today he established a travel company worth 86 thousand crore rupees and behind that I am going to tell you what business he implemented behind it. A man named Gupta was born in a place called cold. He was born in a lower middle class family, but if everyone in the family worked, their lives were very difficult. His father also worked in a kerosene shop. Instead of directly talking to a businessman he called every customer who came to the shop as Babai Tatha Anna in a relationship and shared personal things with them and indirectly established a bonding with all of them. So because of the fact that all customers have been regularly for his shop and sales in his crown shop have increased but in fact he has to do a job because of his childhood business despite his childhood business, they have to do his career for a few days. In a time when he was working as a school teacher, he got a letter one day as an unexpected one day which was a Electrical Shop in 1958 by the name of Guptaji & Co.
But he had to go to another place for a week for his business work so he called Gupta to take care of his shop for that week. Since childhood, my Keimatrai is very fond of business. He used all his business practices and made the sales increase in his uncle’s shop. By the time he returned from the trip, there were more customers than normal in his shop, that’s when PC Gupta realized how much Kematra work meant. Finally in 1958 BC Gupta joined Kematrai as a partner in his business. The difference is that Keema Gupta took a lot of risk not like that, he normally does business and is a family person so due to this they both had a fight and finally he bought a shop called Guptaji and Co for 40,000. The business that Gupta does only is that in the distribution network of electronic supply Gupta is doing a business like a middle man who takes a commission from the wholesaler to the retailer buys them takes some commission and sells them but how can Gupta be a middleman taking a commission on electronics for the rest of his life He doesn’t like to remain a man because those who do business by taking commissions on a product can not earn much profit and can go to a great level so he wanted to start an electronics manufacturing business on his own, but it needs a lot of money so at the time he was also investing money for this a company that supplies electronics to his shop. A small company is up for sale Hadi Havells But here you may have a doubt. It is not Gupta who started Havells. Oddly Havells Company was founded in 1901 by a man named Haveli Ram Gandhi.
But by 1971 the quality of electronics manufactured by this company was not good and sales were not good. It came to the situation so Keematre Gupta who knew this matter thought very wisely and with the money he had instead of buying the entire Havells company he invested seven lakh rupees in 1971 only for their branding. It means that Hevels is already an established brand in the electronic goods market it takes a lot of time to start a company build a factory, make a product market it and send it to customers it costs more money than that. Even if Havells company buys the brand and wants to make it all the electronic goods are made by them through outsourcing and sell them by putting Havells brand logo on them. This is called private labeling. It means that if a product is made by one company it is sold by another company. So my dear audience this private limit is very much. Profitable business model because nowadays Demart Reliance smart trends jodio west side all follow this branch only this private limit business model is understood So, with the profits from his business Kemarthulai Gupta built a factory in Delhi in 1976 to manufacture his own products but the reason for this is that as we have discussed earlier the profits of a company that manufactures a product by itself and sells it under its own brand name do not come to those who do business with a commission on that product. So it is because of this that Gupta who followed private limited only when he had no money started selling his own manufactured goods under the Hewells brand name after he got profits.
So Gupta had done business as a middleman till then, but after 1976 Gupta became a manufacturer but it was not easy to make and sell the product on his own because they had to have free control over many sectors and they had to update their products based on the response. So in this process any company should maintain a good relationship with the suppliers and distributors who provide its product to the customer. Let me tell you an important thing here. Do you know what is the reason for failure in the market They do not care about the ground reality. Those who make a product have a lot of knowledge about it. Exactly those who sell it to the customer also have the same knowledge. They have more knowledge because a customer is looking for a particular brand and not a particular brand that means the supplier and distributor who sells it will know directly from the customer what the problem is with that product. In order to grow, many strategies are implemented at the top level, but at the ground level the retailers and disruptors who sell the product directly to the customers do not pay much attention to the advice given. Because in the total supply chain, the retailer and disruptor is the only person who knows what a customer wants but any company that makes changes in their product captures a good position in the market exactly the same thing happened in Havells. How Keamatrai Gupta directly calls the retailers and distributors who sell his product in the market before talking to the big marketing teams about bringing new models to increase the price of his products or implementing marketing strategies.
And what is the actual customer response and what else do they expect He used to change his product based on knowing what was being done So because of this whatever people want Havells company manufactures exactly such electronics. Finally because of Keamatrai Guptas business havells company has grown very fast in the electronics business. Towers and Transformers Limited Electricals Havells Company which used to manufacture only small electronics like electric cables and lights today has expanded the category along with Electric Meters Refrigerators but all these also explained Havells Company Business in India but in the international market Havells Business Company Selavena is an Electrical Home Appliances The manufacturing company in 2007 even though it was a much bigger company than Havells, the Guptas used all the funds they had and bought this company. The reason behind this was that Gupta’s son Anil Roy Gupta wanted to expand the Havells business internationally in 2007 as the company came up for sale. Havells company took a risk and bought the company and expanded their business from India to more than 50 countries at once. But by buying a loss-making company, you may get a doubt as to what is the use of Havells. Compared to India the labor force is available at a very low cost, instead of manufacturing in India and exporting them this increases the manufacturing cost and the manufacturing benefits and profits.
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