In recent times Rapido is the first name that we remember in the budget of going to office going to college but in 2015 Rapido which started as a small stop company today is at the top position in India and has surpassed even big companies like Uber to reach the number one position. Pawan Munjalu the chairman of Hero Company which is the worlds largest bike business has supported the Rapido company in 2015. In 2015 the Rapido company started in India with a new concept called Tire Taxi. They are showing interest to do it but let us know today what is the genius marketing strategy implemented by this Rapido company. Before knowing why it started in the first place we need to know what kind of problems it started solving in the market. Until the arrival of Rapido in India the taxi business as a major company was based on Uber majority of the city services. And only the upper companies mostly do this tax business but there are some problems here but the major thing we face in this bike taxi is traffic. So in this traffic it is important to mention that there is a lot of traffic in Hyderabad Bangalore and Vizag as well, but in response to this and this Rapido company has come up with an idea so basically why does anyone prefer taxis or cabs instead of public transport Spending extra money and getting stuck in traffic is a big problem. So to solve this problems Rapid Company has contacted Bike Taxi you may have a doubt that bikes also get stuck in traffic
But the advantage here is that in case the place you need to go to is an emergency it avoids traffic signals and drops you even in small alleys where a car cannot go. Moreover the bike comes out much faster than a car stuck in traffic so problems, salt problem number to pricing a cab in India if we talk about it practically this prize is resonable to many when we travel in the car but the problem here is the problem. That is, there are many people who can not pay daily 150 to 200 at the same time, but there are many people who want to go to the office early, but you can’t go where you can not go charging only 22 40 to the position you want to reach your destination. Problem No. Three Employees Uber Cab Services The only thing they do is their livelihood, so the problem caused by this is that those who depend on it will increase their prices to reduce that loss. The majority of the riders are all seen as a part time job or as an extra income source so this rapid company will definitely provide services to them no matter what a critical situation in the market no problem will be provided to the company. Rapid job is very helpful for many unemployed youth who do not have the same time job and for underemployees who do not have enough salary from the job so it is because of this that the Rapido company can explain their business immensely so so far in the market. We have seen some of the problems being solved by Rapid Company so now let’s see how the original Rapido company started and the business and revenue model of this Rapido company.
In 2015 three people named Aravinda Sametha Rishikesh and Pawan Guntupalli identified some problems in the market that Ola and Uber did not solve and started Rapido by creating solutions for them. Free marketing for them and made them as famous as Bangalore city in a very short time. The business is that companies like Ola and Uber in India are charging almost 200 rupees to 300 rupees even for minimum distance of five to ten kilometers for customers who want to travel. Anyone who wants to earn extra money can register in this app and provide bike taxi services to the customers around them through the two wheeler they have. Rapido company charges based on the distance for providing the service. Although the comfort in the service is less, the prices and traveling time are also less. And mainly the most important point that we need to talk about here is that companies like No. if any of our customers go long distance if they cover them services like Rapido chat prices for short distance and they reach the destination and also cover the customers then only within a radius of 5 to 10 kilometers. They are booking Rapido without a second thought saying that every person who wants to travel will make their own money. I think you will definitely experience this at some point of time yes let us see how the actual Rapid company earns money. From the amount that the customer gives after dropping the customer 25% Amount Charged by Rapido Company
Just like how the company offers taxi services in shot distance it also delivers some amount chat for delivering the Grossary Medical and Essential Commodities and providing that service. So here one important thing that we all need to talk about is that in 2015 seeing the response from the customers to the rapid business model and seeing the Ola and Uber services rapido has tried hard to do this business. Or no one came forward to invest. Finally in 2016 the company almost came to a situation of closure, but the chairman of Hero Motor Company Pawan Munjalu noticed the potential in the business model and invested in it but not just investing money the strategies and implementation process were very clear. They suggested and supported Rapido. Some investors also invested in Rapido and finally with a good business model they saved Rapido from going out of the market. So from here Rapido company came to the number 1 position. They started providing their services there do you know what the result of this is at least those who live in small cities who do not even know that there are services like Ola and Uber and Rapido provides its services and slows down all of them. So grabbing such customers is not easy for any company Strategy No. 2 Influential Ads In India Rapido Company is doing ads on TV and social media with celebrities like Allu Arjun and Ranveer Singh and here you may have a doubt. Brother every company does ads with celebrities
The specialty of Rapid Ads is Rapid Business. The selling point of the unit in the model is very crystal clear For example as we talked about in the video starting, the real reason for establishing Rapido is to create an alternative service for those who are stuck in traffic and if you observe they show the same to the customer in a straight forward manner without interfering in their ads so the logic behind this is that whenever your product is a solution to the problem that the customer is facing. If you can show R Service as a solution then automatically your business reach will increase and same happened in case of Rapido company every company will advertise with celebrities on social media but only few of them will take their business growth to next level and I think I understand continue till 2021 So far companies like Swiggy and Yamaha and Best Bridge Capital have made millions of dollars in Rapido company. Present me the value of this company alone is around 800 thousand crore rupees. The reason for the growth is not only because of their marketing. Rapido company has been able to build a strong network all over India due to recruiting riders who are well aware of roads due to which Rapido has many riders who can easily avoid traffic jams and drop customers on time. But that is not true because as per 2022 calculations the present company is in losses of Rs 440 crores Here you may have a doubt that why a company that is running so successfully is actually running at a loss the logic behind this is that any time a company grows their focus is on increasing market share and valuation before making profits. The company focuses on profits
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