Presently it is the fastest growing automobile company in India but on one hand Ford is the last late and last company that has been manufacturing cars in India for many years Kia company which launched its first car in 2019 has become Indias fifth largest car manufacturer in just two years. Even big companies like Honda, Nissan, Toyota and Volkswagen who have been doing business for years are unable to beat Kia today but what did Kia do that even companies with such experience can not do A car manufacturing company related to Korea signed an agreement with the Andhra Pradesh state government in 2017 and finally in 2019 which company launched their first car in India Kia seltos has created a record of being the fastest expanding company in India selling more than one lakh cars within one year of its launch but how is all this What is possible is that before entering the Indian market Kia company has done a complete study of the Indian customer mind set that is instead of directly launching their cars in India they have known what the customers want here and designed a car according to it and launched it here. Let us look at strategy number one market trend In recent times the demand for SUVS has increased very much in the Indian market and you must have noticed this but here I will show you a small data related to Indian car sales. Observe carefully from 2019 to 2022 in Indian car sales hatchback sales have dropped from 46% to 35% but SUV sales have increased from 26% to 46% during this period.
Kia company has launched their first SUV But how did it happen at such a perfect time.do you know the secret behind this Hyundai company does not understand but the first thing you need to know is that Kia company is a sister company of Hyundai company, that is the largest car manufacturing company in South Korea, Hyundai company entered India in 1996 so already 30 years. The Hyundai company in the Indian market knows very well what the Indian customers want and what type of cars the majority of the customers have. After coming to the Indian market the Hyundai company has provided all the necessary information to the Kia company and made a comfortable call to drop it in the Indian market. Hyundai company has been very helpful so according to the customer data, according to the Indian customer more people like to use suv cars than hatch pods and sedans so Kia company which knows the information instead of entering the Indian market with small cars is showing more interest to buy the SCVs directly from Indian customers. What if it was launched in 2015 and hit a bumper success if you give them a product that can do justice to the money they put in they feel very happy and buy that product more. In order to grab it offers more features than its competitor companies in the same price range. Kia has infused some unit features in the seltos that no company in the Indian market can offer like handsup display.
The display directly projects information such as speed and navigation on the build shield without the need to look at the instrument cluster while we are driving. Generally.this feature was only available in premium cars like BMW, Audi, but these futures are available in a car called Kia Seltos with low prices. It has offered this feature not only this, premium language, audio system 360 degree cameras, ventilator, seeds and stringy, many kinds of new features have been installed in this car called Kia Seltos and tried to attract the customers well. Ki has made a better option and this Kia company has followed a good song not only in terms of features but also in terms of pricing. This car has been designed in that price range so that anyone from a good class family can afford it. Targeting middle class people only so Kia exclusively in every car released by this company multiple variants have been launched to cover more customers there are almost 7 models. These prices are perfect for the money compared to other company’s cars Strategy No. 3 Focusing more on mileage than safety Maruti Suzuki cars are sold more than Tata and Mahindra in India and 50% share is only owned by Suzuki in India The reason for this is that the Indian customer gives more importance to car mileage and looks than safety.in fact it is known to everyone, so Kia company has also followed the same. are seen
Not only the mileage but every company in this world has some specialty and the specialty of Kia company is that the designs and looks of premium cars made by them are very attractive. So far we have talked about many things that have led to the success of the Kia company like Designs Mileage Features Important Things Safety Let us see the safety ratings of the top three selling models of Kia according to the global MCAP safety test ratings, which company introduced it to India and introduced it to India with its design and features. It is well known that the rating given by Global MCAP for Kia Seltos which has attracted so much Indian customers is not only 3 star but also Kia Sonata which is the highest selling Kia in recent times is also thought to have safety ratings given by Global NCP but that is not true because car safety is the main build. It depends on the quality and the materials used in it. Why I am saying this is that Kia Corns, a model recently launched by Kia Company, has six air bags but this car also has a global MCAP safety rating of 3 stars. The point here is that Kia Company is different from other companies for the money we are paying. Although it is in the top five position in India in terms of sales by giving more features, but not in terms of build quality and safety you can not even find Kia cars in the top ten. If you still have doubts, look at the data because safety future in cars is very important along with futures and design because we have to buy a car
After we can withstand the consequences of any kind of accident that is for sure it is low in Kia because even if it impresses customers with stylish design with more futures in low price for customer satisfaction nothing in safety ratings. Even the customer was not impressed But unfortunately Indian customer does not focus much on safety that is why it is in 19th position in safety ratings but it is in fifth position Another important strategy is brand marketing 2019 how do you think they started marketing for their brand but look at this 2018 is an opportunity to present the ball that games use By the way do you know who is sponsoring you Kia Company So before launching their cars in India Kia Company used the international stage to introduce their brand to more than ten crore Indians. They are very clear. So how does Kia always design their ads by portraying a youth brand icon For example because of the Bar movie that came out in India in 2019 Tiger Staff became extremely crazed among the youth.
They released ads marketing their attractive cars like inspiration and power of surprise. Do you know the result This is the most viewed ad on the Internet in India in 2019. Due to this, the demand among Indian customers has increased tremendously and within a few days of the car launch more than 50000 free bookings have been received in the Indian market. The Kia company that entered the market carefully studied the current trend and customer mind set in the Indian market avoided the mistakes made by the companies designed cars completely from the customer point of view and grew to become India fifth largest car manufacturer within just two years of starting their business in India.
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