How many of you know that this MG company which has gained a separate position in the Indian automobile market with its luxury features and smart looks in recent times is a Chinese company. This MG company which was started in England in 1924 changed hands in about 100 years and finally went into the hands of the Chinese government in 2019. Many companies have closed their business from the Indian automobile market but at the same time this MG company entered the Indian market in a very short time and that too with the first car they launched they achieved good success in the Indian market but how perfect is the MG company in the Indian automobile market and I am going to tell you the business plans and strategy implemented by MG Company to attract Indian customers even though it is a Chinese company in 1919 a man named William Morris in England founded a company called Police Cars. In 1921 a man named Cecil Kimber joined this company as a general manager. He did not work as a general manager to develop this company but he made some new model cars on his own. Because of the sellers and the delivery of all the cars of this company it got the name Morris Garage. During the Second World War many American soldiers went to Europe as part of the war. There the sports cars manufactured by the MG company became very famous but they were very attractive for their performance all these cars are imported to America
How did the MG company enter the American market unexpectedly and in a very short time the demand from America increased tremendously and America became the number one in the countries that make MG cars hink how much the Americans loved MG company cars austin company was already a part of this morris company after 1952 mg company changed its ownership about ten times after buying one the big company was merged with another company or mg company was bought by another company for about 60 years the MG company has been changing their ownership without consistency. If you want to understand this observe this time line. From 1952 to 1990 how many owners did the MG company change and finally the MG company reached the stage of selling the entire company in 2001. In 2005 China’s NAC Automobile Group bought the Anji company which was almost in a closed situation and merged it with MG but unfortunately within two years of buying the MG company this NAC automobile company was merged with the Chinese government that is Sangai Automotive Industry Corporation a large automobile company owned by the Chinese government. So this MG company which was started in England in 1990 changed hands for almost 90 years and finally went into the hands of the Chinese government however there are many automobile companies under the SAIC Group which is owned by the Chinese government. Like im mexas rising auto sunwin roewe and hongyan now this mg company has also joined this list.
So here one important thing we need to note is that the most selling places in this world especially when doing car business are china, america and india america is the biggest automobile company in china china Their car is sold in America so the next biggest automobile market for them is India so SCIC company decided to launch their MG in Indian market, but here you need to know one thing, any company in the automobile industry starts their business in a new country that means they did not directly launch their cars there. Before that they do a lot of ground work and how is the automobile market in the country where they are going to enter where they analyze every point along with the customer in great detail and MG company major focus is to be sustainable in the market without competing with Indian companies immediately but the company has not set any targets to get such market share revenue and profits. The group spends any amount of money and bears any loss if necessary. That is why the company does not try for the immediate success of the launch of their cars in any country but for the long term gain. therefore after MG Company entered the Indian market in 2017 some people who have experience in marketing in the automobile industry stopped. After selecting and hiring a team of MG Company in India after analyzing the Indian automobile market with that team they suggested the current situation of the Indian automobile market along with some strategies needed to win there.
Strategy number one market shift was middle class wall of poor people buy mostly so all these middle class people suggest to buy only cars in the range of 5 lakh to 10 lakh MG company has many types of hatchback models including Indian The company that MG company hired in India after selecting the cars that suit the mind set did not agree to them because there is a lot of competition in the sales of these hatchback and sedan cars in India so it is very difficult to compete here because if MG company launched their hatchback in India, those who launched their hatchback in India Since there are no manufacturing units, if they are imported to India their prices will increase. MG is not competing with Maruti Suzuki and Hyundai companies but MG has not agreed to launch in India in any way. Even in these last five years after analyzing the data related to car sales in India, the notification of MG team is that S in India. Realizing that the demand for suv cars will increase more, compared to hachbag in 2019 the demand for SUV cars is not so much but now more people are showing interest in buying SUV cars so this is the right entry level product MG team has set the Indian mind set out of all the suv cars in SAIC one car has been launched and that is the baojun 530 the MG logo has also been designed for this and this car has been launched in the market. The cars were also launched with the same MG Hector car this car was designed very stylishly with many futures saying that everyone who buys this car should have a good feeling.
For example one of the main problems in Indian cars at the time of 2019 is that there are very few luxury futures as well as safety futures but MG company provides more features than its competitor companies even in their base model car and even going from base model to top model 25 safety Along with the features 50 connecting features have also been installed the main one is i smart technology. What it does is that it integrates the software and hardware in the car and connects it to MG Mobile on your phone. The advantage of this is that if you install the app you can control 50 useful features from your mobile. In 2019 this is the first to introduce iSmart technology in India. The company is MG that is why we call the company that owns this car as an internet car, that is, the way you handle your smart phone, you can use the internet and handle this car with your mobile just as easily. In addition to this a 10.4 inch voice assistant system and a recent sun roof are also installed in this car not only in terms of features. but also in terms of futures MG Hector car looks like a very attractive beast compared to other companies because of the 2019 time the length and total of MG Hector car was more than all the cars in the same price range. No matter how attractive looks MG is a new company and that too it is a Chinese company so winning the trust of customers is a very big task for this company so for this this company has done Jining trust with excessive warranty to attract customers MG Company has launched a program called MG Shield. Five years warranty and road side after use and buy back your car for 60% amount even after 3 years
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